As a Creative Video Producer, I was responsible for producing branded and editorial videos for Youtube, Instagram, Facebook, and Pinterest, reaching an audience of 250+ million. I worked with our internal team of creatives and account managers to develop creative concepts, client goals, strategy and direct executions for brand videos. Clients I worked with ranged from various industries; Dunkin Donuts, Perrier, Cadbury, Smuckers, Prego, LG, Starburst, McCormick, etc.
PRE PRODUCTION: Responsible for developing and writing concept pitch and communicating with client and internal team on creative vision and strategy that fits within both Tasty’s and client’s overall brand goals.
PRODUCTION: Created a shooting schedule, story board and logistics for shoot day. Provided on set creative direction and managed relationship/feedback with clients and talent on site.
POST PRODUCTION: Work closely with the post-production coordinator, editors to manage production timelines, review content details, critique creative execution of the editing process, and ensure client goals and vision are met before deliverables.